How cool is this? I stumbled upon the the creation of the World Wildlife Logo. It started off with a simple sketch.
This is what one of the founders, Sir Peter Scott said:
“We wanted an animal that is beautiful, is endangered, and one loved by many people in the world for its appealing qualities. We also wanted an animal that had an impact in black and white to save money on printing costs.”
The firm responsible for the 1986 work was the San Francisco office of Landor. Tom Suiter was the creative director, I was the design director and Jenny Leibundgut was the primary designer.
You may read more by going to this link: http://www.logodesignlove.com/world-wildlife-fund